Think about it. It's mid-February. The holidays were hard, the winter has been miserable and everyone's about to lose the will to live (started early for me) or plotting something nefarious. Something has to be done- it's at breakpoint. What to do?
Eat chocolate. Buy chocolate. Feed chocolate to those you love.
And, add a salespitch that it's about love, especially where the guy or gal looks like a hero and the set up is complete. A justified and good idea wherein everyone's happy, and so it goes on and on. Very socially Darwinian.
This 'n' That
4 days ago